Conservation Hawai‘i

Kauai Vacation Resorts – A Conservation Industry Leader

I’ve been helping people market their Hawaii vacation companies before most people knew what a search engine was. Back in the day, we used to:

• Put ads in magazines.
• Send snail mail out to previous customers.
• Advertise in phone books.
• Create four color pamphlets to leave at airport baggage claims.

You name it, we did it, and it was a huge waste of paper…and oil (yes, the U.S. Postal Service is a huge consumer of oil). I think people sometimes forget how much waste the Internet saves. Today, my websites sit on server farms driven by wind power. And my paper advertising has been cut by 90%. Instead of sending snail mail to previous customers, I stay in touch with them through an email newsletter. Instead of full page spreads in magazines shipped on oil consuming boats and planes around the world, I advertise on websites.

Today, I’d like to recognize one of the first Hawaii vacation advertising based websites on the Internet, Kauai Vacation Resorts. I found this Kauai vacation rental website back in 2001 and have been advertising with the owner, Steve, ever since. You can still find my client’s rental properties on his Poipu Beach vacation rentals, Princeville condos and Kapaa condos pages. You can think of the site as a VRBO, accept specific to Kauai with a lot more rentals for its niche market.

There have been a lot of other vacation rental websites that have popped up since Kauai Vacation Resort’s inception, but you really have to commend Steve for having the foresite to create an advertising venue that didn’t rely so heavily on waste. Whether this was Steve’s intention or not is besides the point. Good work, and here’s to many more years working together.